Enterprise customer communications, expert in Africa
Since 1995
iTouch is a reliable and trusted partner for your business future, ensuring seamless communication channels — WhatsApp, Rich Messaging, SMS, Email, USSD, Short Codes and more — via an API connection, or multi‑channel platforms.
A Level 2 AAA BBBEE contributor operating in 197 countries — used by several leading international banks because of speed, reliability, security, service and price.
Our solutions
Everything your business needs to communicate with your customers, in one partner
💬
Multichannel Enterprise Messaging
High‑performance messaging CPaaS platforms delivering multichannel communications conveniently in one platform.
🌍
Coverage
We are committed to consistently growing our network and reach to provide clients with worldwide coverage of international standards, with Africa as our biggest market.
Why us
A pioneer of value‑added services since 1995.
We provide wholesale solutions to over 400 clients across the banking, corporate and retail industries. Most of our clients have been with us for over 20 years — we strive to understand your business inside and out, so we can support your needs with value‑adds that ultimately benefit your bottom line.
📈
Scalable capacity
⚡
Fast throughput
🛠️
Bespoke communication platforms
🤝
Customer‑centric & responsive
Our story
Over 30 years of connecting Africa
1995
Founded in South Africa, originally part of iTouch (Pty) Ltd.
1997
Awarded the Vodacom New Product Development agreement.
1999
Independent News & Media acquired a 70% stake.
2000
Listed on the London Stock Exchange.
2009
Sold and returned to South African ownership.
2014
Launched its Rich Media Messaging (RMS) platform.
2015
Became a signatory to the UN's Sustainable Development Goals.
The iTouch Foundation launched its flagship project at Parliament.
2016
Our Chairperson joined the board of the Mobile Ecosystem Forum (MEF).
2017
Expanded into 10 African countries; our CEO joined the WASPA board as Treasurer.
2018
Launched a Multi‑Channel platform for mass SMS, Email and AVM distribution.
2019
Launched the Electronic Messaging Service (EMS) for secure delivery of statements and payslips.
2020
Added platforms supporting MVNOs, including balance checks and voucher management.
2023
iTouch leads the way to launching RCS in South Africa and includes RCS in its multi-channel platform.
2024
Became the exclusive provider to Tata Communications for its USSD and VMS platforms.
🎯
Our mission
Promote inclusive, sustainable economic growth by connecting the world to Africa through secure messaging.
🌍
Our vision
A place for people to grow, innovate, build wealth and contribute to the greater good.
🤝
Our values
Inclusive education, equitable growth and employment, and child‑safe, responsible communication.
Our affiliations
Organisations we are members of
Our commitment
Sustainable Development
At an event held at the Swedish Royal Palace in Stockholm, iTouch became a signatory and adopted the UN's Sustainable Development Goals.
In September 2015, the United Nations launched the Global Goals. If they are met, these 17 goals, with their ambitious targets, could end extreme poverty, fight inequality and tackle climate change over the next 15 years. The goals are designed to safeguard the health and future of the planet and everyone on it. The best chance of meeting the goals is if everyone on the planet knows about them.
Global Child Forum
Global Child Forum is an independent, global multi-stakeholder platform for informed dialogue and thought leadership on how to advance children’s rights in support of the UN Convention on the Rights of the Child. The Global Child Forum aims at gathering leaders from business, governments, academia and civil society in a joint effort to implement children’s rights. iTouch was invited to participate in the GCF, and in particular we focused on responsible marketing to children. We believe companies must ensure that their communication and marketing approaches are conducted in the best interest of the child.
Testimonials
What our clients say
"
iTouch have been a trusted service provider for our group for many years. Their partnership mentality ensures that they are always proactive in terms of communication while dealing with operational issues swiftly and efficiently. They really do 'listen to the client' and provide us with a great service at a great price.
International Banking Client
"
Our group has been using iTouch since 2012 and until today we can only recall competent service and advice throughout our relationship. Pricing has always been competitive, and billing always correct and on time. Long may this rare association last!
National Retailer
"
It is always a pleasure working with the iTouch service team, as they always provide best advice and solutions (USSD and SMS services) that work well for our company and its entities. The team is very efficient and effective.
National Insurance Company
Get in touch
Ready to talk about your business communication needs? We'd love to hear from you.
Built for retail, e‑commerce & customer engagement teams
✓
Verified business profile
⚡
Instant automated replies
Clothing Inc. ✓
online
Hello Emily 👋
Welcome to the world of fashion at your fingertips! We're delighted you chose Clothing Inc. to discover the finest fashion 🛍️
Enjoy shopping with us!
13:36
Your customers are already on WhatsApp — the question is, is your business?
With WhatsApp Business, you can meet your customers where they are, creating seamless, real‑time conversations that drive engagement and results.
What this means for you
Six ways WhatsApp Business changes how you talk to customers
💬
Real conversations, real results
Engage customers instantly through a platform they already know and trust.
⚡
Faster responses, better experiences
Provide immediate support, reduce inbound calls, and increase satisfaction and loyalty.
🛒
Turn chats into sales
Guide customers from enquiry to purchase in a single conversation.
🤖
Work smarter with automation
Use chatbots and automated flows to handle high volumes effortlessly.
🔁
Build loyalty & repeat business
Stay connected and keep your brand top of mind.
💰
Significant cost savings
Reduce inbound support centre calls by communicating on WhatsApp, which leads to significant savings.
175M
people message a WhatsApp Business account every day.
iTouch connects your business to WhatsApp — one verified, automated channel your customers already have open.
We handle the setup, the integration and the ongoing management, so every message reaches your customer through a single, trusted line of communication.
WhatsApp is used at global scale: 200M+ businesses worldwide
200M+
total businesses use WhatsApp Business tools worldwide
~5M
of those businesses use the WhatsApp Business API
Security & trust
Security is at the core of WhatsApp Business.
✓
Every message is protected by end‑to‑end encryption.
✓
Customers interact through your official business name, not random numbers.
✓
A verified badge builds authenticity and brand confidence.
MeShopping ✓
online
🔒 Messages to this chat and calls are now secured with end‑to‑end encryption. MeShopping may use another company to store, read and respond to your messages and calls. Tap to learn more.
This chat is with the official business account of "MeShopping". Tap to learn more.
Every conversation moves from first message to feedback — automatically, or handed to a person when it matters.
Chatbots pick up the routine questions. Your CRM stays in sync. Real people step in for the conversations that need a human touch.
🤖
Chatbots
Automate FAQs, lead generation, and 24/7 support.
🔗
API & CRM integration
Seamlessly connect WhatsApp with your CRM, ERP, or website via API or webhooks.
🔐
Transactional messaging
Send authentication messages, OTPs, order tracking links, and appointment reminders instantly.
🧑💻
Agent‑based conversations
Enable human agents to handle customer chats directly through the dashboard.
2.2B
messages are exchanged daily between businesses and users on WhatsApp — an estimated 1.9 billion of them routed through the API.
Marketing & brand engagement
WhatsApp isn't just for communication — it's a full‑scale marketing channel.
1
Broadcast campaigns
Promote new products, offers and events to segmented audiences.
2
Personalised marketing
Engage customers with name‑based and preference‑driven messages.
3
Better reach & conversions
WhatsApp campaigns achieve a noticeably higher response rate than traditional SMS or email.
Messages get seen: 98% open rate
← Menu
FootwearRs. 1200
→
FMCGRs. 1600
→
JewelleryRs. 1500
→
Phone coverRs. 1000
→
CosmeticRs. 500
→
Hey there, check out our top product collections
Start Shopping
Response rate by channel
What iTouch offers
We don't just enable WhatsApp — we design the whole customer experience
01
Setup & integration
Seamless platform setup and integration with your existing systems.
02
Chatbot development
Custom chatbot development, built around your business and customers.
03
Automated journeys
Automated customer journeys that move people from enquiry to outcome.
04
Campaign management
Planning, sending and managing your WhatsApp campaigns end to end.
05
Multichannel strategy
Multichannel communication strategies that connect WhatsApp to your other channels.
06
Ongoing support
Ongoing support and optimisation, so performance keeps improving.
Unlock business growth
The outcomes businesses see once WhatsApp becomes part of how they communicate.
📈
Increased customer engagement
⏱️
Improved response times
🎧
Reduced support costs
💹
Boosted conversions and sales
⭐
A premium customer experience
👆
Click‑to‑WhatsApp Ads
Bring ready buyers from other channels into a chat in one click.
🔀
Smart Routing
A single API with intelligent SMS fallback keeps messages flowing even when data connection drops.
+225%
faster response times — and roughly a 20% lift in conversion rates — once businesses adopt WhatsApp messaging.
Why iTouch
We combine technology with strategy to help you communicate smarter
🎯
Tailored solutions for your business
🛠️
Expert implementation and support
📊
Scalable systems that grow with you
🤝
Proven experience in customer engagement
🛡️
Enterprise‑grade reliability and compliance as an official Meta partner
Analytics & insights
See exactly how every conversation performs.
Detailed reporting helps you measure campaign performance, delivery, and customer engagement.
✓
Message delivery & read rate
⏱
Response time
👆
Click‑through rates
😊
Customer satisfaction score
Sent → delivered → read
Response trend over time
Top performing campaigns
1
Festive Offer 2025
48%
2
Summer Sale Promo
43%
3
Loyalty Rewards
38%
Frequently asked
Questions about WhatsApp Business API
The free app is built for individuals having one‑to‑one chats. The WhatsApp Business API is built for businesses that need to handle higher volumes, automate conversations with chatbots, and connect WhatsApp to a CRM, ERP or website.
You'll need a WhatsApp Business Account (WABA), a phone number for verification, and a partnership with a Meta Business Solution Provider like iTouch. iTouch will guide you through setup to create and verify your account, link your phone number, migrate your cloud API if necessary, and connect to the platform.
iTouch handles the full setup — platform setup and integration, custom chatbot development, automated customer journeys, campaign management, multichannel strategy, and ongoing support and optimisation once you're live.
Yes. Every message is protected by end‑to‑end encryption, customers interact through your official business name rather than a random number, and a verified badge builds authenticity and brand confidence.
Yes. You can run broadcast campaigns to promote new products, offers and events to segmented audiences, and send personalised, name‑based and preference‑driven marketing messages.
Yes. The platform connects WhatsApp with your CRM, ERP or website via API or webhooks, so conversations, orders and support tickets stay in sync with the systems you already use.
WhatsApp Business Platform cost is based on the number of messages sent, with pricing varying by message category. There are three main message categories with corresponding rates: marketing, utility, and authentication.
Ready to start a conversation?
Let iTouch help you unlock the full potential of WhatsApp for your business.
Rich Communication Services is the natural upgrade path from SMS — branded, verified, media‑rich messages delivered straight into the Messages app your customers already use.
The one channel that reaches every phone, every time — no internet connection, no app install, no excuse for a missed OTP or order update.
📶🔑📦
Built for OTPs, order updates and campaigns that simply have to arrive
📨
98% typical open rate
⚡
Delivered in seconds
iT
iTouch
+27 82 000 1234
Your iTouch verification code is 482 913. Valid for 5 minutes. Never share this code.
09:41
Hi Thandi, your order #4821 has shipped and is on its way! Track it here: itouch.co.za/track
11:02
Luxeline Decor: Get 20% off this weekend only. Shop in-store or online.
14:18
Reply STOP to unsubscribe
SMS doesn't need an app, a smartphone, or a data connection — just a phone number.
It's the one channel that reaches every device on every network, which is exactly why it's still the backbone of OTPs, order updates and time-sensitive alerts.
Why SMS still matters
Five reasons SMS remains the most reliable channel you have
📶
Universal reach
Works on every phone, on every network, with or without an internet connection.
👀
High open rates
Text messages are typically opened and read within minutes of arriving.
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Fast, two‑way conversations
Customers can reply directly, no app or login required.
✅
Dependable delivery
Delivery reports confirm exactly what reached the handset and when.
🔑
Secure one‑time passcodes
The channel customers already trust for verification and login codes.
98%
of SMS messages are typically opened — most within minutes of arriving.
What iTouch's SMS platform does
Everything you need to send, track and manage SMS at scale
📤
Bulk messaging
Send personalised campaigns to thousands of recipients in one go.
↔️
Two‑way SMS
Let customers reply directly, with responses routed straight back to you.
📊
Delivery reporting
See exactly what was sent and delivered for every message.
⏰
Scheduled sending
Queue campaigns and reminders to land at exactly the right moment.
45%
average response rate for SMS, compared with around 6% for email.
Where SMS fits
From a one‑time code to a weekend sale, SMS carries it.
1
Marketing campaigns
Promote offers and events with messages that get seen fast.
2
Order & delivery updates
Keep customers informed without them having to ask.
Follow up or resolve queries over a simple two‑way text.
iT
Luxeline Decor
+27 82 000 1234
Your appointment is confirmed for Thursday at 10:00. Reply YES to confirm or CALL to reschedule.
08:30
Reply STOP to unsubscribe
90%
of text messages are typically read within just three minutes of delivery.
Why iTouch
One partner for SMS, WhatsApp and RCS
Run SMS alongside WhatsApp and RCS from the same platform, with delivery falling back to SMS automatically whenever a richer channel isn't available.
🔀
Automatic fallback to SMS when WhatsApp or RCS can't be delivered
🛠️
Expert implementation and ongoing support
📈
One dashboard for every channel's delivery and engagement data
Frequently asked
Questions about SMS
No. SMS is delivered over the mobile network to any phone number, so it works on smartphones and basic phones alike, with or without an internet connection.
SMS reaches every phone number by default and needs no app. WhatsApp and RCS offer richer, branded experiences but depend on the recipient having that app or a compatible device — which is why many businesses run SMS as the reliable fallback.
Yes. You can send personalised campaigns to large recipient lists, with scheduling and delivery reporting included.
Yes. Two‑way SMS lets customers reply directly, with responses routed back into your systems or to an agent.
Every message carries a delivery report showing whether it was sent, delivered or failed, so you always know what reached the handset.
Ready to reach every phone?
Let iTouch get your SMS channel up and running, on its own or alongside WhatsApp and RCS.
Templates, scheduling, testing and analytics — all in one platform
🗓️
Scheduling built in
🔀
A/B testing ready
app.itouch.co.za/campaigns
Luxeline Decor
🔀 A/B Test · Variant A
Your festive offer is here 🎁
Shop the sale
Not happy with the results of your email campaigns?
Choosing the right platform to manage your email campaigns is as important as the design of the campaigns themselves.
Get more from every send
Six ways the right platform changes your email results
🗓️
Built‑in scheduling
Avoid overwhelming your call centre by housing a platform with a scheduling tool.
📁
Templates stored & ready
Act instantly on urgent campaigns, knowing your templates are already uploaded and stored on the platform.
🔀
A/B testing
Test small samples of different campaigns, measure the outcomes, and choose the best one for improved ROI.
📊
Deep campaign analysis
Choose a platform that offers deep analysis of each campaign, so you can improve every campaign that follows.
✨
Personalisation
Personalised emails are guaranteed to give better results — a must‑have feature on any email platform.
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Secure platform
Protect your customer data by ensuring the email platform you choose is secure.
R36
typical return for every R1 spent on email marketing — one of the highest-ROI channels available.
Built for better campaigns
The platform matters as much as the campaign itself.
1
Schedule ahead
Queue campaigns in advance so urgent requests never overwhelm your team.
2
Reusable templates
Store approved templates on the platform, ready to send the moment you need them.
3
Test before you send
Run small A/B samples first, then roll out whichever version performs best.
app.itouch.co.za/templates
Template library
29%
higher open rates are typical for personalised emails compared with generic sends.
Analytics & insights
See exactly how every campaign performs.
Deep analysis of each campaign means every send teaches you something you can use on the next one.
📬
Open & delivery rate
🖱️
Click‑through rate
🔀
A/B test results
📊
Campaign‑by‑campaign ROI
Campaign A vs Campaign B — click‑through rate
If you need a team behind you to assist in managing your campaigns, we at iTouch are more than happy to help.
Frequently asked
Questions about email marketing with iTouch
Yes. Scheduling campaigns ahead of time means urgent or last‑minute requests don't overwhelm your call centre or your team.
No. Store your templates on the platform so they're ready to go the moment you need to send an immediate or urgent campaign.
A/B testing means sending small samples of different versions of a campaign, measuring which performs better, and then rolling out the winner — improving your ROI on every send.
Deep analysis of each campaign, so you can use the results to improve the campaigns that follow.
Yes. Protecting customer data is a core requirement of any email platform we put you on.
Ready for better email results?
If you need a team behind you to manage your campaigns, iTouch is more than happy to help.
Provide your customers with airtime, data and/or discount vouchers — through a sophisticated, fully managed platform for creating, distributing and tracking every voucher you issue.
Here's your voucher 🎟️ Save 20% — code: ITOU‑2049‑XQ09:41
The iTouch VMS is a Software as a Service (SaaS), fully managed platform — providing vouchers for multiple service providers including MNOs, MVNOs, banks, retailers and enterprises.
Simple to deploy
REST API integration, with a web‑based administrative console
🛠️
Creation & control
Create vouchers with activate and deactivate capability, all from one console.
📊
Comprehensive reporting
Voucher audits with full track and trace capability, across multiple currencies.
🔑
Pinned & pinless vouchers
Choose pinned or pinless voucher allocation to suit each campaign.
Pinned voucher creation
From allocation to redemption, fully tracked.
Airtime and data vouchers may be purchased on a pre‑paid basis, with overdraft facilities available to qualifying credit customers. Earn instant rebates paid into your virtual wallet for every successful redemption — a new revenue stream for your business.
1
Pinned & pinless voucher allocation
Allocate vouchers either way, depending on your use case.
2
Allocated vouchers
See every voucher that's been allocated, at a glance.
3
Usage & rebates reporting
Usage reports and rebates reports for qualifying customers.
Ready to launch your own voucher programme?
Ask us about custom redemption options for your business.
SMS, RCS, Email and Automated Voice Messaging — conveniently in one place
💬 SMS
📧 Email
📱 RCS
📊 Reports
👤 Contacts
CPaaS
The iTouch Multi‑channel Platform is a solution for all your business communication needs, conveniently in one place.
The future is multi‑channel
One unified customer profile, one cohesive message
In today's fast‑paced world, consumers are inundated with information at every turn. A multi‑channel marketing approach maps out the unified customer profile — helping brands create cohesive messaging through targeted, engaging content from one integrated platform. Higher engagement and consumer loyalty are just some of the benefits.
CPaaS
One Platform — Multiple communication channels (SMS, Email, RCS)
One Database — Upload your contacts for each channel and create different groups to suit each campaign
Dynamic Reporting — Every campaign's performance, in one easy‑to‑view dashboard
Simplified communication
Compose, send and schedule — all from one platform.
Upload your client database and segment it to suit each campaign. Upload your existing email templates for easy campaign creation. Then simply create your message, schedule the send for a time that suits you, and watch the results roll in through dynamic reporting — all from a cloud solution you can run from anywhere in the world.
Good business communication
Built for 1‑way and 2‑way conversations.
We understand the importance of effective, secure business communication and the role it plays in your success. The iTouch Multi‑channel Platform is built to support both broadcast and two‑way conversations — giving your business an innovative, ever‑expanding way to reach your customers.
"Companies with strong multi‑channel strategies retain an average of 89% of their customers and see an average 9.5% year‑on‑year increase in annual revenue."
— Aberdeen Group study
What each channel brings
The same platform, tailored to every channel
💬
SMS
Comprehensive real‑time reporting dashboard
Build campaigns with a prepared file upload or the message composition tool
Full scheduling facilities to help you stay in line with marketing regulations
Recipient contact duplication removal
📧
Email
Comprehensive reporting
Bounce analysis, click‑through, delivery and unsubscribe indicators
Create and send generic or personalised communication
Template creation, uploading and storage
Campaign scheduling
📱
RCS
Google‑verified messaging
IP protocol featuring your brand and rich media
Customised variables specific to each campaign
Builds consumer trust, reduces fraud, and creates a richer user experience
Improved ROI
Built around your business
A platform that fits your brand and your team
🎨
Skinnable
Personalise the platform for your business — your company logo, colours, fonts, and other brand components.
🤝
Support & Training
Business‑level support and training, available Monday to Friday, 9am – 5pm.
Upload your entire database and conveniently segment it into different groups to suit your communication needs.
Ready to bring every channel into one place?
Contact us now to get your Multi‑channel Platform set up.
We are committed to consistently growing our network and reach to provide clients with worldwide coverage of international standards. We provide bulk messaging solutions globally, with Africa being our biggest market.
🌍🌏🌎
Reaching businesses and customers across seven regions
Bulk messaging solutions delivered globally, with Africa as our biggest market.
Ready to reach a global audience?
Let iTouch help you connect with customers across any of the markets we service.
